Nicole Marshall, the President and Founder of Curated Communications, has lived and worked in Denver for the past 5 years after discovering and falling in love with our State’s incredible quality of life. Prior to moving to Denver, and founding her own consulting practice, she worked in-house for nearly 7 years for an architectural studio in her hometown of New Orleans, Eskew+Dumez+Ripple (EDR). EDR was the national winner of the AIA Firm of the Year Award in 2014, a result of the tireless effort of Nicole and her colleagues on behalf of the firm after the devastating events of Hurricane Katrina.
During her tenure at the firm Nicole, serving as the Director of Business Development & Communications, helped grow the firm from 25 to 50+ people, a specific goal of the Principal-heavy practice seeking to correct their inverted leadership pyramid.
In addition to leading efforts around the capture of new business, the pursuit of design and individual leadership awards, and media relations, Nicole also served in a very critical internal communications role, helping to grow a strong firm culture that helped earn the firm this unique, national recognition.
Amidst these busy, Hurricane recovery growth years, the firm crafted and implemented a mandatory IDP program for all team members, tackled gender diversity and equity issues at the firm’s leadership table, and successfully catapulted one of the most effective, measurable, sustainability leadership platforms that now operates in the region today. With Nicole’s support and careful nuance, the firm also began the long-term research and planning necessary for establishing a national portfolio of work, beyond its home city, and activated on long-time leadership transition goals through a consistent approach of relationship “velcro-ing” and a focus on elevating the next generation of leaders.
All of this work became immeasurably critical to the long-term viability of the firm, when two days before the announcement of the Firm of the Year award, EDR’s founder and visionary leader Allen Eskew, FAIA, passed away as a result of heart failure.
From this roller coaster experience, Nicole gained a tremendous depth of insight into the highest caliber of the architectural profession at the local, regional and national levels, and utilized her communications talents to escalate the opportunities of a practice on the brink of transition and opportunity. As we, across Colorado ride the wave of economic success we have experienced here since the turn of the decade, many lessons can be learned from her experience about planning ahead for the critical next branding steps of any firm, even amidst these great times of thriving and success.
In the years since leading EDR in pursuit of our Mile-High lifestyle, Nicole has worked as a consultant and collaborator with architects, developers, builders, and regional economic development organizations, telling their stories to audiences through the press, on the web, via social media, and additional strategic communications channels. Her recent work has led her to partnerships with firms here in Denver, as well as to national practices operating around the country. She received her undergraduate degree in Public Relations and her Master’s in Business, and also graduated from the Harvard Graduate School of Design’s Leading-Edge Communications Executive Education program.
Nicole is excited to be joining us in Keystone in October, leading her session on “Positioning Your Firm for the Right Audiences” on Friday, October 12th at 9:45 AM. In the meantime, visit her website at www.curatedcommunications.com to learn more about her and her firm.