Webinar Recap: Magic in the Middle

AIA Colorado resumed its online webinar series with the recent webinar, “Magic in the Middle: Fostering Mid-Career Talent,” covering: 1) architectural leadership development, 2) emerging talent retention, and 3) tips on how to navigate one’s architectural career. 

The AIA Colorado Business of Architecture Knowledge Community fostered the conversation about engaging the talent in mid-career architects and how firms benefit from transparent firm goal setting and career mapping.

No matter where one is at in their career, this information is invaluable. Every firm is most likely having these conversations—for the past several years. The workforce template became very fluid after COVID, with expanded virtual work-from-home or work digitally from another region in our state, nation, or world.  

All options are on the table. The Great Resignation could be something else—a realignment or recommitment in a firm. Leadership, communication, and opportunities unpack the way ahead, and AIA Colorado is with you every step of the way to ensure you and your firm have the resources to advance your leadership goals.

The webinar featured insights from the following panelists:

  • Joy Spatz, AIA, Director of Interiors, MOA Architecture, Denver
  • Sarah Broughton, FAIA, Principal, Rowland + Broughton Architecture / Urban Design / Interior Design, and AIA Colorado President-Elect
  • Adam Harding, AIA, Partner, Roth Sheppard Architects, 2021 AIA Young Architects Award Recipient
  • Host: Amanda Christianson, AIA, Chair of the AIA Colorado Business of Architecture Knowledge Committee and Director of Architecture with Work Shop – Colorado.
  • Moderator: Francesca Zucchi, AIA, member of the AIA Colorado Business of Architecture Knowledge Committee, 2022 CKLDP Scholar, and architect with Semple Brown Design

Following are takeaways by topic from the Magic in the Middle webinar:

Leadership Development 

Panelists recommended using internal and external assets to provide a diversified approach to leadership development. PSMJ A/E/C Training was highly recommended as an external source, while in-house training should focus on mentorship and the business of architecture (marketing, law, insurance, and communications, etc.). Vary the dynamics with group and 1-to-1 discussions, both informal and formal. Level up your team! These training tactics will change the way a new architect designer approaches architecture.  

Be a Mid-Career Firm Leader

As Broughton said, “Get curious! Ask questions of leaders who make decisions.” Map out a career based on these conversations and remember that there’s no one correct approach. Lean on your firm’s values and legacy, while embracing authenticity. Be yourself! Do not expect to be fast-tracked by leadership or tapped on the shoulder. Show initiative and be patient, yet persistent. Share short- and long-term career goals with leadership. Serve in others’ organizations, as well.” AIA Colorado is a wonderful place to start serving and building a network to assist in career understanding and mapping.

Professional Traits that Stand Out

Sage advice according to Spatz: “Look out for others. Give your time to help one another’s achievements. Celebrate the success of another individuals.” Understand the me vs. we principle. The long road is the collective, i.e., “we!” brings people together. Foster community and culture in your firm. Develop the knowledge of who you are. Understand who others are, as well. This confidence of understanding oneself and others will help down the road.     

Checking on Growth

“Set goals that are measurable on a quarterly and yearly basis,” said Harding. “Check these metrics often, and have smaller goals to reach big, audacious goals.” Share your goal with leaders. Don’t rely on your firm to track your goals. And bring those goals into reviews. Broughton echoed, “We all need each other right now. It is perfect timing for this conversation. The world is moving really fast.” In this environment, consider what two items need to be removed from someone’s plate.

Balance Career and Talent Retention

AIA Colorado CEO Mike Waldinger started this conversation, “The move up or move out mentality begins early in the career of architects.” Said Harding, “Leaders: Have conversations with employees and discuss goals and needs. Be your advocate.” 

Most businesses are changing, but leadership will carry your firm through its ups and downs. Is your baton ready to pass?

As Waldinger closed, “Anyone who has an interest or current role in organizational leadership needs to be an organizational anthropologist. A firm’s identity is made up of two matched pairs of attributes: market presence and production capability. These are the table stakes.” He continued, “What separates the really great firms is pairing with cultural ethos and architect models. Whether you intend to set those architect models or not, they will be there in a firm.”

AIA Colorado shares your purpose and continues to educate and inform its members to build a better community, membership and firm.

Webinar Recap: Small Firm Exchange: AIA Resources to Advance Local Firms

Being part of a small architecture firm can be exciting and overwhelming—all at the same time. However, the AIA Small Firm Exchange (SFx) provides support to small firms, allowing a sense of community, leveraging resources, and a creating a more level playing field in architecture.

Our most recent AIA webinar featured Matthew Clapper, AIA, who is the 2021 Small Firm Exchange Chair and Founding Principal of Modern Architecture & Development in Wisconsin. Clapper discussed the SFx overview, repositioning, new workflows, and converting to a state-based structure. Highlights from the webinar follow.

The core functions of the SFx are to: 1) curate and disseminate resources and information from the AIA and other organizations to small firms; 2) inform the AIA of current issues facing small firms and resource/information gaps; and 3) advocate the value of small firms and the national and local SFx groups. Educational resources such as branding guidelines, crisis management tools, and business plan formats provide small firms with a competitive and operational boost.

A major upcoming goal is a sustainable framework of communication. To achieve this goal, both SFx and AIA are creating better integration with a more fluid organizational structure between both organizations. Communications and resource silos in the past have caused duplication of efforts and wasted energy. This organizational change with active liaisons will allow for small firms to gain big benefits.

SFx Workflow Management is undergoing a major renovation, as well. Leveraging social media and work applications, SFx is breaking down informational barriers while encouraging conversations and wide audience reach. Apps such as Flipboard, Instagram, Facebook, and Twitter will create channels of discussion and opportunity. This marketplace of small firm information is open. 

Finally, representation at AIA may look different as regions convert to a state-representation methodology. SFx is considering this change, as well. Currently, one representative may serve three to four years in a region of six to seven states. This current model is not efficient or effective for individualized needs for states. Equity for all is a far reach. 

Potential changes for the new SFx Board include a board of 30, eight permanent states, and 22 additional reps from rotational states. Additionally, board members will make an ongoing effort to identify a representative from every state/territory, totaling 55 representatives. The board will increase its communications from a more diverse standpoint, which will bring about better inclusiveness and equitable opportunities.

AIA Colorado will keep you informed of the latest changes in the SFx as we help small firms achieve their design and business goals.

Webinar Recap: Building and Running a Successful Hybrid Practice

Hybrid. Work from Home. In Office. COVID-19. Epidemic. Pandemic. Endemic. Fully Vaccinated. Booster. Delta Variant. And now the Omicrom Variant.

The year 2022 is nearing, and these words have dominated our discussion, lifestyle, and firms since early 2020. As we live in a steady state of safety, how are we connecting as a workplace?  Life continues. Work moves forward. Design continues. Our community and the built environment need our attention. People require structure—both physically with our buildings and mentally as we seek to adjust to what seems as a new normal. These are just a few takeaways from the recent AIA Colorado webinar with Evelyn Lee, FAIA, “Building and Running a Successful Hybrid Practice.”

“Firms need to reflect, rethink, and revise.”

Evelyn lee, faia

Lee is a nationwide thought leader and shared her insights into how your firm can overcome and work in a hybrid scenario. She is the first Senior Experience Designer at Slack Technologies, Founder of the Practice of Architecture, and Co-Host on the Podcast, “Practice Disrupted.” She received the 2014 AIA National Young Architects Award and currently serves as Treasurer on the AIA National Board. Following are takeaways from Lee’s presentation on successful hybrid firms.

A hybrid practice is a resilient practice. Aim to build a more agile and adaptable environment. As Lee said, “Firms need to reflect, rethink, and revise.”  She framed these concepts in six different areas: 1) culture, 2) people and policies, 3) team management and productivity, 4) security and support, 5) tools, and 6) the hybrid employee. 

  • Culture.  Cultivate a workplace that is values-based in which every decision is rooted in this culture. Flex your behavior and response to address how values may manifest in different ways.  Revisit your firm’s “why.” Conduct an annual employee survey. How many employees would recommend your firm to others? Remember, culture is the sole differentiator for your firm.
  • People and Policies. Empower your employees with a shared definition of trust that enables their best work. She indicates that 95 percent of workers considering changing jobs in what is called, “The Great Resignation,” and 92 percent of workers are considering changing industries.  Lee recommends building a framework that supports each employee’s career. Transform hiring outcomes to yield first-day productivity and continue onboarding for an entire year. 
  • Team Management and Productivity. Stand up a digital headquarters that is relevant and essential. The digital HQ centralizes information and efforts. Ensure your firm distributes decisions made in-person onto the digital HQ platform. Too, adjust the firm’s mindset to that of remote even if just one person is working from home. Create time for deep work without distractions and brain-write for innovation / creativity. Establish balance with a burst of activity and slower simmer modes. 
  • Security and Support. Build a virtual cloud of data warehousing that enables anywhere access for employees. Invest financial and personnel resources toward information technology in order to provide timely and effective data management.
  • Tools. Ideally, software or hardware tools create an ease of operation and design. But first, know the capabilities of these tools and what your firm needs these tool’s functions to perform.  Understand who requires what tools to assist your team and client. Know each category of tools and how to operationalize these IT assets to enhance workflow and communications procedures. 
  • The Hybrid Employee. Work From Home (WFH) does not mean anything goes. Set work boundaries and routines. Optimize your workspace to fit your work needs. Over communicate with your team. Be a thoughtful teammate and take care of yourself. Back-to-back virtual meetings can be detrimental; manage your calendar well to manage yourself even better.

Lee concluded her presentation with a few overall tips: Your firm’s people are your greatest assets. Manage expectations and learn. Be patient and trust the process. 

AIA Colorado seeks to foster your firm’s best path forward during this challenging time. We are providing innovative speakers and solutions that will enable your firm and employees to be successful for your clients, community, and company. To learn more about hybrid working hybrid, you can view Lee’s full presentation on YouTube.  Let’s collaborate and learn together as we stay safe. 

Are Firms Ready for Diversity? How to Cultivate a Culture of Belonging

What Architects Need to Know About the 2020 Elections

Emerging from the Storm

Firm Ownership – Risks and New Beginnings

Safeguarding the Worksite & Public, A Case Study

Remote Work—Here to Stay?

Advice for Your Performance Review

© AIA Colorado 2026